Tab Clear was a clear diet cola released in 1992 to compete with Crystal Pepsi. It was discontinued just two years later, possibly due to low sales.
Description[]
Tab Clear was a diet soda that was clear in color, similar to Crystal Pepsi. Unlike most other clear sodas, it had caffeine in it.
History[]
Background[]
In the 1980s-2000s, a trend known as the "Clear Craze" occurred, which was when companies made clear versions of their products. Among those products was PepsiCo's Crystal Pepsi, released in 1992. but Coke's company invented TaB Clear.
Release[]
In the same year Crystal Pepsi was made, the Coca-Cola Company released TaB Clear, a clear variant of the diet soda TaB, as a response to the release of Crystal Pepsi. Although seeing an initially positive reception, it was discontinued two years later, possibly due to low sales. Coincidentally, Crystal Pepsi also disappeared around this time.
References/image above NY times[]
- Clear craze - Wikipedia
- Tab Clear - Wikipedia
- COMPANY NEWS; Coke Adds a Clear Cola To Its 'New Age' Stable - The New York Times (nytimes.com) TaB clear craze for the original 1990s vintage bottle of Clear cola nytimes.com