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Pepsi Zero Sugar
Pepsi Zero Sugar 2020.png
The official Pepsi Zero Sugar logo as of 2020.
Flavor: Zero Sugar Cola
Color: Brown      
Current Status: Permanent Flavor
Locations Available: United States
Year(s) Available: United States: 2007 - Present
Related Flavors: Pepsi
Coca-Cola Zero Sugar
Similar Flavors: Pepsi One
Diet Pepsi (Classic Sweetener Blend)
Pepsi A.M.
Related Promotions: N/A

Pepsi Zero Sugar (also known as “Pepsi Max” internationally) is a Pepsi cola flavor that was released in 2007 in the United States which was first known as Diet Pepsi Max. It was later renamed as Pepsi Max in 2009 and then switched to Pepsi Zero Sugar in 2016 in the United States.


Pepsi Zero Sugar is a variant of Pepsi, which was similar to Diet Pepsi (Classic Sweetener Blend). Its flavor is a low-calorie, sugar-free cola flavor, similar to Coca-Cola Zero Sugar.


Pepsi Max was first introduced in the United Kingdom in stores in April 1993 followed by a rollout the following September 1993, in France, Greece, Spain, The Netherlands, and Australia the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries.

By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States (the United States is PepsiCo's native market and the largest consumer of carbonated soft drinks), where one of its principal ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question—acesulfame potassium—is combined with aspartame to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.

In early 2005, Pepsi Max Twist (with added lemon-lime flavour) joined the UK and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to Pepsi Holiday Spice, a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway, and the UK. Known as Pepsi Max Cappuccino (Pepsi Max Coffee Cino in the UK).

A Pepsi Max Lime version was released in the UK in October 2011. It was cross-promoted with Doritos Jalapeno Fire.

In 2016, Pepsi Max has renamed into Pepsi Zero Sugar in the United States. In 2020, A new logo was introduced in 2020.