| Pepsi A.M. | ||
|---|---|---|
 An image of the 1989 can design of Pepsi A.M. | ||
| Description | ||
| Flavor: | Cola with 28% more caffeine | |
| Color: | Brown | |
| Details | ||
| Current Status: | Discontinued | |
| Locations Available: | United States (Region-Specific) | |
| Year(s) Available: | 1989 - 1990 | |
| Related Flavors: | Pepsi Kona, Pepsi Cappuccino, Pepsi Zero Sugar, Pepsi One | |
| Related Promotions: | N/A | |
| Gallery | ||
Pepsi A.M. was a Pepsi cola flavor that was test-marketed in early 1989 in certain regions across the United States. A soft drink meant to be consumed during breakfast, it featured 28% more caffeine than regular Pepsi (which was still 77% less than coffee). It was test-marketed as a morning drink but failed in the test marketing stage, and in 1990, it was discontinued due to low sales.
Description
Pepsi A.M. is a variant of Pepsi which is brown in color, similar to Pepsi Kona and Coca-Cola BlāK. Its flavor is the same as regular Pepsi but with added 28% more caffeine.
History
In early 1989, PepsiCo first began to test market Pepsi A.M. in certain regions across the United States. It was later reported that Pepsi A.M. was test marketing in some places such as the Midwest, Cedar Falls, Iowa, Phoenix, possibly Pittsburg, or New York, and some other regions of the United States. The release was ceased after roughly ten hours of the test market run.
After the test market run, it miserably failed as it never made it out of the test marketing stage. A similar failure test market release also happened with Pepsi Kona in the city of Philadelphia. These two drinks were branded as attempts as a morning drink that was meant to be consumed during breakfast and to start their day. The main reason why these two colas never went out of the test marketing stage and didn't go into its full release is just that the consumers didn't want to drink fizzy beverages at breakfast, and due to the decline of soft-drinks that contained coffee at that time. Both colas went discontinued due to poor sales.
Trivia
- This is the first attempt of many attempts at a morning drink from PepsiCo. See "Related Flavors" in the infobox for more information.