Pepsi A.M.

Pepsi A.M.
The official Pepsi A.M. logo design.
Description
Flavor:	Cola with 28% more caffeine
Color:	Brown
Details
Current Status:	Discontinued
Locations Available:	United States (Region-Specific)
Year(s) Available:	August 1989 - August 1990
Related Flavors:	Pepsi Kona Pepsi Cappuccino Pepsi Zero Sugar Pepsi One
Related Promotions:	N/A
Gallery

Pepsi A.M. was a Pepsi cola flavor that was first test-marketed in August 1989 in firstly in Waterloo, Iowa, and in some certain regions across the United States. A soft drink meant to be consumed during breakfast, it featured 28% more caffeine than regular Pepsi (which was still 77% less than coffee). It was test-marketed as a morning drink but failed in the test marketing stage, and in August 1990, it was discontinued due to low sales.

Description

Pepsi A.M. was a variant of Pepsi which was brown in color, similar to Diet Pepsi A.M., Pepsi Kona, Coca-Cola BlāK. Its flavor was the same as regular Pepsi but with added 28% more caffeine.

History

In August 1989, PepsiCo first began to test market Pepsi A.M. alongside Diet Pepsi A.M. in certain regions across the United States. It was later reported that Pepsi A.M. alongside Diet Pepsi A.M. was test marketing in some places such as the Midwest, Cedar Falls, Iowa, Waterloo, Iowa, Fort Wayne, Indiana, Phoenix, possibly Pittsburgh, or New York, and some other regions of the United States. All exact locations are unknown from this test market release.

After the test market run, it miserably failed as it never made it out of the test marketing stage. A similar failure test market release also happened with Pepsi Kona in the city of Philadelphia. These two drinks were branded in an attempt as a morning drink that was meant to be consumed during breakfast and to start their day. The main reason why these two colas never went out of the test marketing stage and didn't go into its full release is just that the consumers didn't want to drink fizzy beverages at breakfast, and due to the decline of soft-drinks that contained coffee at that time. Both colas went discontinued due to poor sales.

Trivia

• This is the first attempt of many attempts at a morning drink from PepsiCo. See "Related Flavors" in the infobox for more information.