Fanta Iced Tea is a carbonated soft drink produced by The Coca-Cola Company. The drink was first introduced in the United States in 2012 as part of the Fanta brand's expansion into new flavor categories.
History[]
Fanta Iced Tea was first introduced in the United States in 2012. The drink was created to expand the Fanta brand into new flavor categories and offer consumers a refreshing and unique beverage option. Fanta Iced Tea was initially launched in select markets across the country and was later made available nationwide.
Flavor Profile[]
Fanta Iced Tea has a unique flavor that blends the taste of iced tea with the carbonation and sweetness of a soft drink. The drink is made with natural flavors and contains caffeine, making it a popular choice for consumers looking for a refreshing pick-me-up.
Marketing[]
To promote the release of Fanta Iced Tea, The Coca-Cola Company launched a marketing campaign that included television and print advertisements, social media promotions, and in-store displays. The advertisements featured images of iced tea glasses and highlighted the drink's unique flavor and refreshing taste.
Reception[]
The release of Fanta Iced Tea was met with mixed reviews from consumers. While some praised the drink's unique flavor and refreshing taste, others criticized the beverage for being too sweet and not living up to their expectations of a true iced tea flavor.