| DnL | ||
|---|---|---|
 A design of the 2002 20 oz. bottle design of dnL. | ||
| Description | ||
| Flavor: | Citrus | |
| Color: | Green | |
| Details | ||
| Current Status: | Discontinued | |
| Locations Available: | United States | |
| Year(s) Available: | Middle 2002 - Late 2005 | |
| Related Flavors: | 7 Up | |
| Related Promotions: | N/A | |
| Gallery | ||
dnL was a 7 Up flavor that was officially released in stores on June 2nd, 2002, and until the discontinuation on December 31st, 2005. It was Keurig Dr Pepper's attempt to extend soft drink brand names with new iterations, including PepsiCo's Pepsi Blue, Keurig Dr Pepper's Dr Pepper Red Fusion, and Coca-Cola's Vanilla Coke.
History[]
dnL was first released in stores of the United States on June 2nd, 2002 in an attempt to extend the 7 Up line up. It was released in the same year with other attempts to extend soft drink brand names with new iterations, including PepsiCo's Pepsi Blue, Keurig Dr Pepper's Dr Pepper Red Fusion, and Coca-Cola's Vanilla Coke. It was arguably poorly marketed, and while it remained listed as an official product of the company until late 2005, it was scheduled to be discontinued for 2006 in favor of the "7 Up Plus" brand
The product's name came from the fact that the "dnL" logo is the "7 Up" logo rotated 180°. As such, the product itself was, in many ways, the polar opposite of 7 Up: while 7 Up is caffeine-free, colorless, and comes in a green bottle, dnL contained caffeine, was colored vaguely similar to the green of 7 Up's bottle and came in a clear bottle. And while 7 Up has a fairly standard lemon-lime flavor, dnL was a stronger lime-lemon/citrus flavor.
It was promoted in SSX 3, 46th Annual Grammy Awards, and The Lord of the Rings: The Two Towers as it’s sponsored drink.
The limited amount of marketing created for dnL focused on its "upside-down" theme, including its slogan, "Turn your thirst upside-down." The color was also similar to Pepsi's Mountain Dew soft drink, and, like Mountain Dew, was developed primarily to compete with The Coca-Cola Company's Sprite, Fanta, and Mello Yello.