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Not to be confused with Diet Coke
| Coca-Cola Zero Sugar | ||
|---|---|---|
 The official Coca-Cola Zero Sugar logo. | ||
| Description | ||
| Flavor: | Zero Sugar Cola | |
| Color: | Brown | |
| Details | ||
| Current Status: | Permanent Flavor | |
| Locations Available: | Various countries across the world | |
| Year(s) Available: | United States: 2005 - Present | |
| Related Flavors: | Coca-Cola Pepsi Zero Sugar | |
| Similar Flavors: | N/A (No similar flavors to match with) | |
| Related Promotions: | N/A (No related promotions to match with) | |
| Gallery | ||
Coca-Cola Zero Sugar (previously known as Coca-Cola Zero in the United States) is a variant of Coca-Cola that uses almost the exact formula but doesn't contain any sugar. It was The Coca-Cola Company's attempt to compete with Pepsi Zero Sugar.
Description[]
Coca-Cola Zero Sugar is a variant of Coca-Cola which was brown in color, similar to Pepsi Zero Sugar. Its flavor is the same as regular Coca-Cola but doesn't contain any sugar.
History[]
Coca-Cola Zero Sugar was first introduced in stores of the United States in 2005 in an attempt to compete with Pepsi's Zero Sugar soda.
Coca-Cola Zero Sugar was Coca-Cola's biggest product launch in 22 years. It is primarily marketed towards young adult males and has even been nicknamed "Bloke Coke" in the United Kingdom. In the United States, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women. United States marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 United States viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering suing their coworkers for "taste infringement".
In 2017, despite increasing sales in the United States, The Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebranded as Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola while emphasizing the lack of sugar content. The new formula was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months.
The move caused some vocal backlash. The Washington Post noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985. However, Beverage Digest executive editor Duane Stanford noted that it was very similar in flavor and that the formula likely was tweaked only slightly as the ingredients list is the same. He noted that the rebranding was the main emphasis.
In Australia, the soda was relaunched as "Coca-Cola No Sugar" in 2017 but had trouble gaining initial acceptance.[1]