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| 7 Up Gold | ||
|---|---|---|
 A glass bottle of 7 Up Gold. | ||
| Description | ||
| Flavor: | Spicy Cinnamon Ginger | |
| Color: | Brown | |
| Details | ||
| Current Status: | Discontinued | |
| Locations Available: | United States | |
| Year(s) Available: | 1988 | |
| Gallery | ||
7 Up Gold was a 7 Up flavor first released in 1988 in the United States before being discontinued shortly after.
Description
7 Up Gold was a naturally spiced Cinnamon Ginger flavor of 7 Up and had a brown look.
History
7 Up Gold was first introduced in 1988 in many markets across the United States. Not long after its release, it was discontinued after a short time due to poor sales capturing 0.1% of the U.S. market.
Reception
In 1988, 7 Up's marketing slogan was "Never Had It, Never Will" (referring to caffeine). Due to 7 Up's nature of not having caffeine, 7 Up Gold did include caffeine.
The newly merged Dr Pepper/Seven Up company had high hopes of the flavor capturing 1% of the cola market, which was $26.6 billion (in 1988 U.S. dollars). However, as mentioned before, it captured 0.1% of the market. People were left confused by the 7 Up marketing team to market a dark-colored drink with caffeine that didn't sit well with the brand's entirety and therefore was discontinued after a short while.
Trivia
- This page was featured on the YouTube channel PhantomStrider in the video: "The 10 Most Hated / Failed Sodas."
- The 7 Up Gold formula and recipe was an unused Dr Pepper invention.
- A Diet 7 Up Gold variant was also released alongside 7 Up Gold.