7 Up Gold
A 7up Gold Glass Bottle
7up Gold Can Design.
Flavor: Spicy Cinnamon Ginger
Color: Brown      

Used to display colors

Current Status: Discontinued
Locations Available: United States
Year(s) Available: 1987 - 1989
Related Flavors: Vernor's Ginger Ale
Pepsi Holiday Spice
Pepsi Red
Pepsi Fire
Related Promotions: N/A

7 Up Gold was a 7 Up soda flavor that was first released for a short time in 1987 and until 1989 where it became discontinued.


7 Up Gold was first introduced in markets across the United States in 1987. Not long after its release, unfortunately, 7 Up Gold was later discontinued in 1989 speculating of its lack of caffeine as an ingredient and as well as the color.

Even though 7 Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine), 7 Up Gold included caffeine as an ingredient.

It introduced by 7 Up in the hopes of capturing 1% of the cola market, which at the time was $26.6 billion.

However, it only captured 0.1% of the market because people were confused by 7 Up marketing a dark-colored soft drink with caffeine, so it was discontinued in early 1989. The 7up Gold flavor recipe was actually an unused Dr Pepper invention.

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